A dedicated website and illumination for Rosewood London's annual Christmas campaign in support of Great Ormond Street Hospital Charity.
It was time for Santa to go digital and ensure that he collects more wishes than ever before! So our monsters crafted a truly magical website to capture all of this years wishes and be a hub of information for the whole campaign.
We created a bespoke set of illustrations to capture the imagination of all ages and help spread some Christmas cheer.
Using the latest in tracking technology, our team of monsters plugged santa-optimised geolocation beacons into the Mini, enabling people to track him throughout London over the 12 days of Christmas.
Our Monsters were tasked with creating a user-friendly website, enabling users to submit their wishes and donate to the campaign. We delivered exactly that.
"Appointing Creative Monster to support us with the Rosewood Mini Wishes Christmas campaign 2017 was a fantastic decision. Creative Monster exceeded expectations and took the campaign to a new level, making it the most successful year yet. The team's ability to innovate and execute ideas that are relevant and measured are unparalleled. Their energy, enthusiasm and dedication to the project felt like they were truly part of our team. We have built a solid relationship with Creative Monster and look forward to working with them on more projects in the future."
Marketing Manager, Rosewood London
The website was the obvious choice to handle both the launch party and gala dinner registration. Attendees could reserve their place, as well as get a sneak peek at this years eagerly anticipated events.
Using digital mapping, we created a festive illumination on the facade of the Grade II-listed, Edwardian heritage building. Showcased every evening throughout December, the show was an incredible spectacle that everyone just had to see. The concept took inspiration from the Mini Wishes campaign - a story of a young girl at Great Ormond Street Hospital and how the journey of her Christmas wish unfolded.
The website's other core purpose was to act as a hub of information throughout the campaign. Users could keep up-to-date with the latest developments and relive the best bits from previous days.